Entries from Janus Thinking tagged with 'emotional branding'
Pondering Luxury: Time, Exclusivity, Eternity
Earlier this week the Financial Times hosted its third annual ‘Business of Luxury’ conference in Venice. The event brought together some of the world’s most senior luxury executives, financiers and corporate decision-makers to discuss emerging trends and business models...
Feelings for Tiffany
As we've mentioned before on Janus Thinking, Tiffany is a company that seems to be doing it right. There's a fine line between courting young consumers with lower prices (to make buying Tiffany a lifelong habit) and devaluing the brand...
Choosing your diamond part 3
Diamonds are truly priceless It took me many years to understand how diamonds are priced and what a “good price” for luxury goods and diamonds really means. You will not find this information elsewhere as the subject was never researched...
