Entries from Janus Thinking tagged with 'celebrities'
Fake News
Counterfeit goods are a major problem for luxury brands. They remove the exclusivity that luxury brands carefully cultivate and in many cases take the place of goods that affluent people would otherwise purchase. It feels like a victimless crime...
When celebrity endorsement goes sour
As this Brand Channel white paper points out, celebrity endorsement of luxury products is nothing new. Nevertheless, it sets out succinctly 7 reasons why celebrity endorsement is important: Celebrity endorsement is a great brand awareness creation tool for new luxury...
