Entries from Janus Thinking tagged with 'brands'
My idea of luxury - Stanley Moss
This article continues our series of guest blog posts from luxury brand marketers and owners. Stanley Moss is the founder of Diganzi, the international brand consultancy. In our semiotic society, luxury brands deliver the ultimate sense of individuality and personal...
What is luxury? "The no-need need"
Having analysed almost every model of luxury branding for my PhD thesis, I ultimately decided that Dubois and Paternault's model was being the most complete and explanatory power. D&P propose 6 attributes of luxury brands: They are: extreme quality expensiveness...
Luxury restaurants and brand dilution
This blog post, and the article in The Times which it references, point to an interesting question: Are luxury restaurant brands diluted when they open additional 'branches'? It works for fashion retail — but then it could be argued that...
Diamond Dreams
Back in 2001, De Beers' Nicky Oppenheimer said: "I don't want diamonds to be discounted. I abhor it. What is tantalizing is that at the luxury end--the famous blue box of Tiffany's--there are brands getting the margins and markups enjoyed...
Will a limited edition save Alfa?
Continuing the automotive theme from ealier this week... Reuters report that Alfa is to launch a limited run car, the 8C, in an attempt to salvage its poor reputation for quality. Unveiled at the Paris Motor Show, the new model...
When celebrity endorsement goes sour
As this Brand Channel white paper points out, celebrity endorsement of luxury products is nothing new. Nevertheless, it sets out succinctly 7 reasons why celebrity endorsement is important: Celebrity endorsement is a great brand awareness creation tool for new luxury...
LVMH profits spiral
For all the doom and gloom in the diamond industry at present, the problem is clearly not at the demand end. LMVH profits leapt way above expectations in the first half of the year to 817m Euros--easily beating the analysts'...
Luxury for everyone...
The growth of masstige products is a well attested phenomenon--bringing luxury goods within reach of the hoi poloi. Porsche boxter, mercedes c class, jaguar x-type... the list is endless. Edwin Collyer makes a really good summary of the phenomenon, over...
